Meet Gary Martinez, CCIM, SIOR

 

Gary Martinez, CCIM, SIOR

Ashwill Associates

 

Gary Martinez, CCIM, SIOR

Experience and Specialization

With over two decades of success in commercial real estate, Gary Martinez has earned a reputation as a results-driven broker with deep industry knowledge and a passion for delivering exceptional value to his clients. Since beginning his career in 2001, Gary has completed over 2,500 transactions, representing a diverse range of clients, from Fortune 100 corporations to family-owned businesses. His ability to strategically assess market opportunities and provide data-backed investment analyses has consistently helped clients optimize cash flow, maximize property values, and secure the right assets at the right time.

Gary specializes in industrial properties but has completed numerous transactions involving office, retail, multifamily, self-storage, and mobile home parks. His expertise includes site selection, market analysis, GIS (Geographic Information Systems), and understanding market cycles. His focus remains primarily on the Southern California market, while also facilitating transactions across the United States. , focusing primarily on the Southern California market while also facilitating transactions across the United States. As a recognized industry leader,

 

Transaction History and Track Record

 

Designations and Certifications

 

CCIM (Certified Commercial Investment Member)

Gary Martinez holds the prestigious CCIM (Certified Commercial Investment Member) designation, representing expertise in financial, market, and investment analysis. This certification demonstrates Gary’s ability to evaluate market conditions and make informed decisions that maximize value for his clients.

Gary has also served as the Past President of the SoCal CCIM Chapter, highlighting his leadership and dedication to the commercial real estate community.

This designation and leadership role reflect Gary’s commitment to professional development and his drive to deliver exceptional service and results for his clients.

 
 
 
 

SIOR (Society of Industrial and Office Realtors)

Gary Martinez holds the SIOR (Society of Industrial and Office Realtors) designation, awarded to top-performing professionals in industrial and office real estate brokerage. This prestigious designation reflects Gary’s extensive experience, ethical conduct, and proven track record in closing complex transactions.

In addition to holding the SIOR designation, Gary serves as the current President for the Inland Empire & Orange County SIOR Chapter (2025–2026), demonstrating his leadership within the SIOR community.

 
 
 
 

AIRCRE (Associated Independent Real Estate Commercial Executives)

Gary Martinez is a proud member of AIRCRE (Associated Independent Real Estate Commercial Executives), Southern California’s leading commercial real estate association. Through AIRCRE, Gary gains access to powerful industry tools, market data, and a collaborative network of top brokers and real estate professionals. This membership allows Gary to provide his clients with up-to-date market insights, enhanced property visibility, and seamless transaction processes, giving them a competitive advantage in the Southern California commercial real estate market.

 
 

Negotiation Strategies for Maximum Client Advantage

A skilled negotiator can significantly impact the outcome of commercial real estate deals, and Gary Martinez excels in this area. In addition to his extensive experience, Gary has studied and formally taught negotiation to other real estate professionals, further honing his ability to craft and execute effective strategies that ensure clients receive the best possible terms in leases, acquisitions, and dispositions.

Gary understands that every transaction is unique, and he approaches negotiations with a focus on aligning outcomes with his clients' short- and long-term objectives. His deep understanding of market dynamics, coupled with his collaborative yet firm approach, helps to overcome challenges, close deals faster, and maximize value.

Strong negotiation skills are critical in mitigating risks, navigating complex contracts, and securing favorable financing terms. Gary’s experience in negotiating with a diverse range of stakeholders—from institutional investors to local property owners—ensures that his clients' interests are always well-represented at the negotiation table.

 
 

Marketing Strategies for Listings

Gary Martinez employs a comprehensive marketing approach to ensure maximum exposure and interest in his property listings. His strategies include:

  • Professional Photography – High-quality images that showcase the property’s best features.

  • Dedicated Property Website – A tailored website highlighting the property’s unique attributes and essential information.

  • Detailed Floor Plans – Providing visual layout and measurements to give potential buyers or tenants a clear understanding of the space.

  • Digital and Printable Brochures – Professionally designed brochures for online and offline distribution.

  • Email Marketing – Targeted campaigns sent to a database of over 5,000 industry contacts and investors.

  • Direct Prospecting Calls – Reaching out to specific prospects who may have an interest in the property.

  • Lease Expiration and Business Event Targeting – Identifying and contacting prospects facing lease expirations or business transitions that may prompt relocation or expansion.